Lancaster, PA-based Nxtbook also has its own newsstand, but it isn’t actually used to sell digital subscriptions.
“It connects our readers back to our homepage and also allows us the opportunity to sell ads online, which supplements our print edition.” “The microsite allows us to strengthen the Pharmacy Today brand and it makes us more searchable,” says Bill Succolosky, senior director, creative services, associate publisher, American Pharmacists Association. Tulsa, Oklahoma-based iMirus, for example, has been building microsites directly onto its clients’ Web sites where all of the digital subscription transactions take place. The majority of vendors, it seems, are taking the second approach. Here’s a breakdown of what’s currently available as well as what’s to come.ĭigital edition vendors are currently taking two approaches when it comes to helping publishers sell their digital editions online: they’re either creating their own marketplaces or they’re creating magazine-branded storefronts and/or apps. From platforms created by digital edition vendors such as Zinio and Nxtbook, to newsstands directly related to devices created by Amazon and Barnes & Noble, publishers have multiple opportunities to position themselves in this new landscape. Magazine Publishers have quite a few choices when it comes to finding a newsstand in which to sell the digital, e-reader and mobile versions of their titles.
